One Village One Product (OVOP) program as initiated by the then governor of Oita Prefecture of Japan in 1979 has been advancing more and more towards popularity. He has initiated this very program as a campaign to break off migration of the local people towards urban areas creating employment opportunity & generating activities like promotion of locally viable products using skill of the community immensely.
OVOP program started with three major principles as such:
– Think globally, act locally
– Self-reliance and creativity
– Fostering Human Resources
The program has focused on encouraging self dignity of the local community and local
products having local essence. Market and brand promotion of the local product is another
focal point of the program.
The successful implementation of OVOP program not only helped raising the local
community’s income but also established the local products of Oita prefecture like Shitake
Mushroom, Kabosu Lime, Greenhouse Mandarin, and Distilled Barley Spirit as national
brands of Japan. Many other countries including Thailand, Indonesia, Malaysia, China,
Cambodia and recently Nepal also have adopted this model.
OVOP Program in Nepal
Inspired by the success of OVOP program in various countries, an idea of launching this
program in Nepal has been evolved. The Federation of Nepalese Chamber of Commerce and Industries (FNCCI) had proposed the government of Nepal for its support on a partnership basis. After doing long time exercises, finally the program has been launched in Nepal in the year 2006 effective from the very first day of the fiscal year 2006/07 as a public private partnership program.
OVOP Program in BuCCI
From fiscal year 2014/15 BuCCI has introduced OVOP in Butwal ward no 16, 17, 18, 19, 20, 21 & 22 (immediate Motipur & Semilar V.D.C) in Dairy sector. Main aim is to promote dairy sector and self-reliant in milk product. OVOP in Butwal is driven by 9 member committee which is leaded by President of BuCCI.